She has negotiated multi-million dollar deals with major brands in publishing, film and licensing as well as creating speaking platforms. She has produced documentaries including On the Shoulders of Giants about the Harlem Renaissance, which earned both an NAACP Image Award and Telly Award for best documentary, as well as HBO’s Emmy award-winning, most-watched sports documentary of all time Minority of One, which chronicles the life and career of Kareem Abdul-Jabbar. She has elevated Abdul-Jabbar’s career from success to significance by developing various platforms for him to pursue his commitment to social justice. Ms. Morales partnered with The NBA to launch the Kareem Abdul-Jabbar Social Justice Champion Award that recognizes current NBA players for their off the court activism. In collaboration with Abdul-Jabbar, she co-founded The Skyhook Foundation which supports STEM education for 4th and 5th graders to “Give Kids a Shot that Can’t be Blocked."